| Title: | FOOLSSPEED: Evaluation of a theory-based advertising campaign to reduce speeding |
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| Description: | To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding |
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| Web publication date: | October 30, 2002 |
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| Last modified date: | May 22, 2006 |
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| Document type: | Adobe PDF document Viewer Help |
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| File size: | 128.38 kb |
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| | Open file | Open file in new window |