Healthyliving Campaign
The implementation of the Scottish Diet Action Plan (SDAP) is being supported by an integrated programme of communication and public education, to increase demand for, confidence in, and skills for healthy eating as part of the overall health improvement agenda.
The components of this programme comprise of:
The healthyliving campaign: a multi-media, multi-component approach, communicating information, positive messages and skills about healthy eating and physical activity. This includes TV and radio advertising, programming, written materials and a health advice and information telephone service and web site. The campaign, supported by a PR strategy, is delivered by the Scottish Executive in partnership with NHS Health Scotland.
A public information and training approach, delivered by NHS Health Scotland , supports the healthyliving campaign in a variety of settings; including workplace, schools, the NHS, and communities, together with food retailing outlets. Clear, consistent messages are given high profile and linked to ongoing health promotion activities undertaken locally by health boards and local government and by NHS Scotland.
Working in partnership with the private and public sector, the national healthyliving brand is being embedded into local work, initiatives, projects, and promotions. The adoption of the brand by partners and organisations working together to implement the SDAP and the Physical Activity Strategy together with emerging and existing Health Improvement policies on a range of issues, will give added value and cohesion to, and recognition of, all efforts and contributions. More over this will help ensure that messages conveyed and in turn received by the public are clear, consistent and mutually reinforcing.
External Links
NHS Health Scotland provides a national focus for improving health and will work with the Scottish Executive and other key partners to take action to improve health and reduce inequalities in Scotland.
NHS 24 is designed to help you to get the right care from the right people at the right time and also operate the healthyliving advice line 0845 2 78 88 78.