Growing
Scotland's population and attracting fresh talent to the
country are key to securing a vibrant and prosperous future
for the country.
The Executive aims to promote Scotland abroad - as a
place to live and work, a place to visit and a place to
invest.
'Fresh Talent' campaign to encourage people remain in,
or come to, Scotland
The Executive aspires to become one of the world's
foremost major event destinations
Developing international links helps to enhance
Scotland's image overseas
The forum brings together the main organisations and
agencies involved in the promotion of Scotland overseas
Highlighting contemporary Scotland's strengths in culture, education and business by way of both an international network and a website