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LIST OF TABLES AND CHARTS
Table 2.1: Research Components and Methodology - China
Table 2.2: Research Components and Methodology - Scotland
Figure 3.1: Awareness of the four parts of the United Kingdom
Table 3.1: Knowledge of the four parts of the UK by education, income and province
Figure 3.2: Respondents' self assessed knowledge of the four parts of the United Kingdom
Table 3.2: Respondents' own perceptions of how well they knew each part of the UK
Figure 3.3: Images or phrases that come to mind when thinking about Scotland
Table 3.3: Knowledge of Scottish products by province, education and RMB income
Figure 3.4: Ratings of aspects of life in Scotland
Table 3.4: Ratings of Scotland on four economic factors by province
Table 5.1: Experience of long haul travel by province, age, income and education
Table 5.2: Budget and luxury travel by age, income and education
Figure 5.1: Reasons for travelling abroad
Figure 5.2: Main Countries visited by the Chinese general public
Figure 5.3: Main Sources of information on overseas travel destinations
Figure 5.4: The most important considerations when deciding where to go on holiday
Figure 5.5: Most common activities undertaken when travelling abroad
Table 5.3: Average amount spent on a foreign holiday by province, education and income
Figure 5.6: Things people would expect to do on a trip to Scotland
Figure 6.1: Likelihood of companies expanding overseas by province
Figure 6.2: Key factors in identifying potential locations for overseas business
Figure 6.3: Sources of information on potential locations for overseas business
Figure 6.4: Awareness of Scotland as a business location
Figure 7.1: Countries visited by Scottish general public in the last five years
Table 7.1: Likelihood of visiting China in the future by age and socioeconomic status
Figure 7.2: Knowledge of everyday life in other countries
Table 7.2: Knowledge of the capital of China
Table 7.3: Identification of the Chinese flag
Table 7.4: Knowledge of the Chinese currency
Figure 7.3: Perceptual map of attributes associated wih China, USA, Germany and Poland
Figure 7.4: Priority countries for establishing business links
Figure 7.5: Priority countries for attracting people to study
Figure 7.6: Priority countries for attracting tourists
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